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Open Site Explorer, used by The Search Guru's technical services and analytics reporting teams, is a valuable tool for examining the …
Starting at $99 per month
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What is Moz Link Explorer?
Link Explorer from Moz is a link building utility, replacing the former Open Site Explorer. Moz describes Link Explorer as a highly accurate link tool that lets users check the backlink profile and Domain Authority of any site. Moz was acquired…
Recent Reviews
Popular Features
- Competitive analysis (8)9.090%
- Backlink management (7)9.090%
- Site audit / diagnostics (6)8.585%
- SERP ranking tracking (6)8.383%
Pricing
Moz Pro
$99
Cloud
per month
Moz Link Explorer
Free
Cloud
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
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What is Moz Link Explorer?
Moz Link Explorer Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Link Explorer from Moz is a link building utility, replacing the former Open Site Explorer. Moz describes Link Explorer as a highly accurate link tool that lets users check the backlink profile and Domain Authority of any site.
Moz was acquired by iContact in June, 2021.
Reviewers rate Backlink management and Competitive analysis and Integration with web analytics tools highest, with a score of 9.
The most common users of Moz Link Explorer are from Small Businesses (1-50 employees).
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(33)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Open Site Explorer, used by The Search Guru's technical services and analytics reporting teams, is a valuable tool for examining the quality of clients' and competitors' link profiles. Users heavily rely on the Domain Authority metric to gauge a site's strength in search engines compared to others in the same industry. SEO professionals use Open Site Explorer to analyze backlinks, develop link building strategies, and gain valuable SEO insights such as an overview of sites linking to a website and Page or Site Authority numbers. The tool also helps users gain insight into their competition's inbound links and identify the types of links needed for their own websites. Moz Link Explorer is trusted by marketing teams to improve SEO performance, understand inbound link profiles, and track the success of their link building strategies while assessing new sites linking to their domains.
Helpful Link Comparison Feature: Many users have found the link comparison feature in the tool extremely helpful, allowing them to easily compare link metrics side by side among multiple sites, including both their own website and competitors' sites.
Convenient Filter Options: Reviewers appreciate the ability to filter links based on various criteria such as link equity, followed and redirected links from external sites and internal pages. This feature makes it convenient for users to analyze specific types of links and gather valuable insights.
Export to Excel Functionality: The export to Excel functionality has been praised by many users as a great addition. It allows them to examine the links in detail and easily sort them according to their preference, enhancing their ability to work with the data outside of the tool.
Slow Excel report generation: Some users have mentioned that generating Excel reports in the tool can be time-consuming. They state that it takes a while for the reports to generate, which can be frustrating when they need quick access to data.
Lack of instant data export: Several reviewers express their desire for an instant export feature to quickly access and download data without any delays.
Advanced reports require subscription: A number of users note that advanced reports, necessary for larger websites, are only available with a subscription to Moz Pro, which may incur additional costs. Users find this requirement inconvenient and would prefer if these features were included in the standard offering of the tool.
Attribute Ratings
Reviews
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August 01, 2022
Solid SEO
I use Moz Link Explorer to get a sense for what new sites are linking to my company's domain and track the success of our link building strategy over time. When assessing strategy for link building looking at this information is very helpful. It can be used for the sites I manage or for partners and competitors.
- Gives domain authority.
- Displays new and lost links.
- Gets info on what anchor text is being used.
- Action items or contact info to help get more links.
- Give updates automatically more than once a week.
- Integrate traffic.
62.5%
6.3
60%
6.0
55%
5.5
- Helps get better SEO.
I picked because I have more experience with Moz.
July 28, 2022
A must for a small business
I use Link Explorer to find the links that are across my company as well as other competitors and use the information to get in contact with the links and increase the number of links and our domain rating.
- A easy to understand domain authority.
- A easy to understand link domains.
- A easy to understand of links.
- Provide a little more detail on the followed links.
- provide a little more information with anchor text.
- Helpful metrics overtime.
93.75%
9.4
85%
8.5
90%
9.0
- This has allowed me to bring more traffic to our website.
- This has increased our clients.
- This has increased our Domain Authority over 10.
February 27, 2020
Great Backlink Management Tool within Moz
Moz Link Explorer is a great tool for assessing a website’s top pages in terms of inbound links, the website’s overall backlink profile, the number and quality of linking domains, the types of anchor texts used to link to the website, as well as similar links between the website and competitors' websites. It’s a good SEO tool.
- Moz Link Explorer has a straightforward and easy to use interface. It’s very simple to navigate and understand the data.
- The anchor text tool gives you an idea of the most widely used anchor texts other websites use when linking to your site. It can raise a red flag when too many sites are linking to you using exact match keyword anchor texts.
- It would be helpful to incorporate an in-app messaging tool for removing spammy links. After the links are added to a tracking list, this messaging tool can be used to reach out to websites to remove spammy links. And all of the progress will be tracked within Link Explorer.
60%
6.0
N/A
N/A
N/A
N/A
- I used the tool to help identify spammy links and create disavow files.
February 04, 2015
Open Site Explorer: OSE a must for SEO
Score 10 out of 10
Vetted Review
Verified User
The Search Guru has used Open Site Explorer since Yahoo! Site Explorer merged with Bing Webmaster Tools in November 2011, and we could no longer get competing sites' link data. Open Site Explorer is used mostly by our technical services and analytics reporting teams. It allows us to examine the quality of clients' and competitors' link profiles, including the number of inbound links to the home page and overall site, the number of unique linking domains and the link anchor text. In my opinion the most valuable metric in Open Site Explorer is Domain Authority, or ranking potential of a site based on an algorithmic combination of link metrics. We rely heavily on this number to gauge a site's strength in the search engines compared to other sites in the same space.
- Easy comparisons of link metrics side by side among 6 sites (target site plus 5 competing sites)
- Allows filtering of links by link equity, followed and redirected links from both external sites and internal pages
- Provides an export to Excel for examination of links and easy sorting
- While Open Site Explorer shows a Domain Authority score for an entire domain and a Page Authority score for a specific URL, it would be helpful to have a Subdomain Authority score for an entire subdomain of pages
- Excel reports can take a while to be generated depending on how many are in the queue
- Better insight into our clients' website authority and rankings
- Ability to easily diagnose any unnatural link patterns
- Saves time over having to use multiple link tools
Yahoo! Site Explorer is no longer available outside of a Bing Webmaster Tools account. While there are plenty of fee-based link evaluation tools, Moz's Open Site Explorer provides a robust set of features and metrics in its free version that no other site can match. Moz also has a longstanding, highly regarded reputation among SEO professionals for providing helpful information and high quality products.
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